the 2026 SHENZHEN AUTOECOSYSTEMS was held at the Shenzhen World Exhibition & Convention Center (Bao’an). As the world’s first ecosystem platform covering the entire passenger and commercial vehicle industry chain, the exhibition gathered over 7,000 global automotive enterprises and unveiled nearly 20,000 new products. Amid the growing momentum in the personalization modification and automotive film sectors, Zhaoqing CARLAS Industrial Co., Ltd., a company with nearly three decades of experience in the automotive film industry, showcased its latest TPU color change products and innovative business models, becoming a standout in the exhibition’s automotive film segment.
Back to Manufacturing Roots: In-House Factory Builds Technical Edge
At a time when the automotive film industry increasingly demands both high-quality products and skilled installation, CARLAS has set itself apart from purely brand-focused operators. The company operates its own manufacturing base in Dawan, Zhaoqing, Guangdong, allowing it to control the entire production chain from material sourcing to finished output. With TPU color change films gaining traction in the market, CARLAS leverages its deep manufacturing expertise to pursue a dual strategy of “aesthetics and protection.” By translating OEM-grade installation standards into practical experience, the company aims to ease the technical and after-sales pressures faced by end shops.
It is reported that CARLAS’s TPU color change series now includes nearly 300 color options, designed to deliver both personalized expression and paint protection in a single solution.
Two Core Strategies: Addressing Inventory and Channel Challenges
At this year’s SHENZHEN AUTOECOSYSTEMS, CARLAS’s main focus was on solving two long-standing pain points in the industry: inventory overstock at shops and inconsistent service capabilities across channels.
TPU Color Change “Urban Shared Warehouse” Plan
To address the challenge of high SKU counts and inventory pressure that many shops face in the color change film business, CARLAS officially launched its “Urban Shared Warehouse” plan for TPU color change films. This model leverages the company’s in-stock availability of nearly 300 colors at the factory level and integrates supply chain resources to significantly reduce participating shops’ inventory costs. Shops no longer need to carry heavy stock, enabling them to respond quickly to customers’ diverse color preferences while improving capital turnover and customer satisfaction.
“One City, One Store” Brand Partner Plan
Alongside the shared warehouse initiative, CARLAS also introduced its “One City, One Store” brand partner program. This policy is designed to support core regional service providers by standardizing product messaging and brand presentation, helping partners enter the premium color change market. By granting exclusive partnerships within defined regions, CARLAS aims to build closer manufacturer-retailer relationships and strengthen its regional service capabilities and brand presence.
On-Site Activities: Connecting with the International Stage Through Competition
As a manufacturing enterprise with over 23 years of experience in the automotive film industry, CARLAS places great emphasis on technical talent development and industry exchange alongside product and business model innovation. During the exhibition, CARLAS hosted related technical exchange activities at its booth, providing a platform for installation technicians to showcase their skills. According to earlier information from the Beijing YASN exhibition, CARLAS had previously organized a “TPU Color Change Hood Time Trial Challenge,” with the overall winner receiving an opportunity to compete in the World Wrap Masters competition in Spain. This initiative to promote technical exchange has drawn significant attention within the industry.
Industry Outlook: From Product Output to Ecosystem Building
As the number of new energy vehicles continues to rise and car owners’ demand for personalization grows, channel partners and installation shops are placing higher demands on supply chain responsiveness and technical support. CARLAS’s ability to integrate manufacturing capabilities with service solutions demonstrated at this year’s SHENZHEN AUTOECOSYSTEMS signals its transition from a pure product supplier to an ecosystem builder.
“The national modification scene looks to Guangdong, and Guangdong’s scene looks to Shenzhen”—the SHENZHEN AUTOECOSYSTEMS has long been a bellwether for the automotive film industry. With its nearly 24-year history as a film manufacturer, CARLAS is poised to take a leading position in the next round of industry consolidation in 2026 through its “Urban Shared Warehouse” and “One City, One Store” initiatives, guiding the TPU color change market toward greater efficiency and standardization.